Singapore – 7 May 2025 – Seedflex Technologies’ (Seedflex) fintech platform has raised a US$3.2 million seed extension round co-led by Z Venture Capital (ZVC) and Iterative, with participation from existing investor  and strategic angel investors, to help underserved businesses in Emerging Asia and improve access to credit for cashless commerce.

“We’re absolutely thrilled to welcome ZVC and Iterative to our cap table and grateful to 500 Global and our other existing shareholders for adding to their initial investment,” said Ritwik Ghosh, Co-Founder of Seedflex. “In these turbulent and uncertain economic times, access to flexible credit is vital for the survival and growth of micro, small and medium enterprises (MSMEs). These businesses form the backbone of all economies, and yet in emerging Asia many continue to face huge challenges in securing the financial resources they need. Now more than ever, we want to bridge this gap to ensure entrepreneurs of all backgrounds have the same opportunities to access capital and contribute to our region’s prosperity and we’re excited about working together with even more ecosystem partners and investors to help us achieve our vision.”

Seedflex launched in Malaysia last year to provide merchants with seamless access to its proprietary “Pay-As-You-Sell Advance”™ (PAYS Advance), a dynamic credit solution that automatically adjusts loans and paybacks based on sales revenue realization. The company is now offering an embedded credit application programming interface (API) for their distribution partners to integrate directly on their own platforms.

Seedflex’s Malaysia operation is on track to break even by the middle of this year, with 35% month-on-month average revenue growth since launching in June 2024. More than 5,000 merchants in Malaysia have received PAYS Advance offers, and Seedflex is targeting to expand to 50,000 merchants by the end of 2025. The company partners with more than 10 merchant ecosystems in Malaysia including , senangPay, EasyEat, CHIP and ipay88 to bring PAYS Advance to their network of around 80,000 MSMEs across the country.

“We’d been searching for bold, scalable solutions to bridge the SME credit gap—one of the toughest challenges in Southeast Asia,” said Janice Sa, Principal at ZVC, who led the investment. “Seedflex’s pay-as-you-sell model immediately stood out. It’s not just a clever embedded finance approach—it directly addresses the core pain points in SME lending. What impressed us most was how its daily collections mechanism meaningfully lowers the cost of capital, allowing better rates for merchants. That’s a game changer. Ultimately, it was the team that sealed the deal. Seedflex Co-Founders Ritwik and Sauvik bring deep domain expertise, strong execution, and unwavering conviction—everything needed to scale this model across the region.”

This strategic raise will allow Seedflex to scale its business and operations across new Southeast Asian markets later this year, with plans to launch in Indonesia already underway. The country is currently the world’s fourth-most populous nation with more than 285 million people at the latest count in 2025, offering vast growth potential in one of the fastest growing regions in the world.

“What got us excited about Seedflex wasn’t just the tech—it’s the team," said Brian Ma, General Partner of Iterative. "Ritwik and Sauvik have been in the trenches, building embedded finance at scale at Grab. They know this problem inside out. By tapping into real-time cash flow data and distributing through platforms that merchants already use, they’re cracking the code on flexible, responsible credit for underserved businesses in Southeast Asia. We think embedded lending is a wedge into something much bigger, and Seedflex is the team to build it."

PAYS Advance offers a frictionless line of credit for cashless merchants to stay in control of their business, capital and growth. With a dynamic credit solution that automatically adjusts based on future revenue projections, and conveniently paying back the advance as a fractional deduction from future sales, cashless merchants can access up to 12 weeks of sales revenue in advance and repay the credit via their preferred repayment partner. Merchants enjoy peace of mind with a transparent one-time flat fee, and no late fees, interest charges or hidden costs.